Photo provided by Jim Teasley
Jim Teasley marches to a different drummer. He admitted this as he showed off one of his favorite Hawaiian shirts. Although he worked in the banking industry for many years, he found that it did not suit his personality. For the past several years he has worked for sendoutcards.com.
Mr. Teasley practices Gratitude Marketing. He believes that one’s work life should be fun and focuses on making it so for his customers. People do business with people they know, like, and trust. Marketing should be truthful, honest, and ethical.
Everyone markets every day. Marketing is everything you do and everywhere you go from the time you get up until you go to bed. Jim believes that if you treat customers well they’ll do your marketing for you. In other words, word-of-mouth is your best friend (or your worst nightmare if you make the wrong impression!). He made a distinction between a customer who is a “one-shot deal” and a client who is a repeat customer.
Gratitude Marketing works for gaining new club members, too. As Rotarians, we can lead and attract new members by setting a good example.